Tennis Canada responsible for the “Canadian takeover"

Canadian tennis star Bianca Andreescu battling it out in a match. Photo courtesy of Wikimedia Commons via Creative Commons.

Canadian tennis star Bianca Andreescu battling it out in a match. Photo courtesy of Wikimedia Commons via Creative Commons.

Canadian tennis players are now smashing records and claiming titles, thanks to Tennis Canada.

This year’s Canadian takeover started when Bianca Andreescu captured her first WTA title at the Oracle Challenger in January. A few weeks later, Brayden Schnur reached his first ATP final at the New York Open, initially coming in as a qualifier. Felix Auger-Aliassime also became the youngest player to reach an ATP 500 final just a few days ago. Meanwhile, Denis Shapovalov has been soaring through the rankings, making his way into the top 30.

It is no secret that Canada’s up-and-coming tennis stars are working hard for their results and Tennis Canada is now promoting that through their Find Your Beat campaign. They do this by showcasing young, Canadian talent with the hopes of expanding tennis participation across the country. The campaign has been successful with 18 per cent of the country picking up a racquet last year, according to SIRC News Hub.

By putting this campaign into motion, Tennis Canada gives players motivation to continue following their dreams. This inspirational video reminds them about why they started playing in the first place, and how much of an impact they can truly make in the tennis world. This creates long-lasting players whose passions do not burn out.

Tennis Canada’s ongoing support paved the way for Canadians to succeed – they created young, confident players who take pride in representing their country. Having an organization that backs them up also helps them grind through big matches.

With Canadian tennis rapidly expanding across the country, tennis fans are bound to see more surprises from these young players in the future.